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Managing Marketing in the 21st Century
About Managing Marketing In The 21st Century
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Capon's Marketing Framework
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The Virgin Marketer
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Fundamentals of International Business
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Managing Global Accounts
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Key Account Management and Planning
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The Marketing Mavens
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Chapter 1 - Introduction to Managing Marketing
Chapter 4 - Customer Insight
Chapter 8 - Market Segmentation and Targeting
Chapter 10 - Managing Through the Life Cycle
Chapter 11 - Branding
Chapter 15 - Integrated Marketing Communications
Chapter 16 - Directing and Managing the Field Sales Effort
Chapter 19 - Managing Price and Value
Chapter 20 - Ensuring the Firm Implements the Marketing Offer as Planned
Chapter 21 - Monitoring and Controlling Firm Performance and Functioning
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Chapter 1 - Introduction to Managing Marketing»
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