About Managing Marketing In The 21st Century
To: Faculty and Students
From: Professor Capon, Columbia Business School, New York, NY
- For most marketing faculty, textbooks fill an important role in designing your courses.
- For students, a good marketing textbook plays a valuable role in the learning process
- Virtually all serious marketing textbooks are priced well in excess of $100. Some prices are even over $150.
- Second-hand textbooks are sometimes a student option, but are rapidly outdated and carry a fairly high price.
The price of Managing Marketing in the 21st Century is $49.70 for the printed book, $39.70 for a PDF download, and on a Pay-What-You-Think-It's-Worth basis for electronic access.
Also so available for students are Managing Marketing in the 21st Century: Student Study Guide and chapter-by-chapter electronic (downloadable) Flash Cards. The price for the Student Study Guide is $29.70 for the printed book and $24.70 for the PDF download. The price for the Flash Cards is $14.70.
Students may also purchase Managing Marketing in the 21st Century, Managing Marketing in the 21st Century: Student Study Guide, and Flash Cards, printed and PDF downloads, in various attractively priced bundles.
The Virgin Marketer is a marketing planning workbook that faculty often use along with Managing Marketing in the 21st Century. The price is $29.70 for the printed book and $24.70 for a PDF download.
These books offer considerable value for both faculty and students. You can examine and purchase them on this website. Please explore and enjoy.
To: Marketing Professionals
From: Professor Capon, Columbia Business School, New York, NY
- The authors of Managing Marketing in the 21st Century have spent much of their careers working with corporations large and small around the world.
- The learning embodied in Managing Marketing in the 21st Century will help improve your marketing and how you run your business.
- The Virgin Marketer will help you improve the quality of your marketing plans.
- Not convinced about the authors; check out the Wall Street Journal review of Professor Capon's trade book, The Marketing Mavens, below.
