Books for a Broader Audience
Marketing For China’s Managers: Current And Future (2nd Edition) |
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Marketing For China’s Managers: Current and Future is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China. |
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Song of Hiroshima |
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On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr. Ozaki’s first-person account of what he did and what saw on August 6 and the next few days, and his reflections four years later. Written in English, Mr. Ozaki wanted to share his experiences with the American people, yet his notebook lay undiscovered in a Port Washington, New York, attic for more than a half century. The publication of this book fulfills Atsuhiro Ozaki’s wish. |
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Total Integrated Marketing |
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Marketing has lost its way, In country after country, senior executives have become obsessed with making their companies more customer-focused, market-focused, outward-oriented, or some permutation of those qualities often to no avail. Companies cannot win in todays competitive markets by delegating marketing problems to a department. Success in the new marketplace demands integration of the firms entire set of capabilities into a seamless system with the goal of exemplary customer satisfaction. | Go to product page> |
The Marketing Mavens |
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Over the past dozen or so years, globalization has turned business on its head. For almost a half century, from the late 1940s until the 1990s, the overriding factor that dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or slowly acquiesce to change. | Go to product page> |
