Pay What You Think Its Worth
When you select an AxcessCapon textbook to read online, it will be FREE for 10 days. Then you to Pay What You Think It's Worth for six months access.
Please select carefully. You may only access one Pay-What-You-Think-Its-Worth offer at a time.
Managing Marketing in the 21st Century (2nd Edition) |
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Managing Marketing in the 21st Century (600 pages) is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, nor is it filled with glossy pictures. Managing Marketing in the 21st Century focuses on what the prospective manager needs to know. As such, it differs from other senior undergraduate and introductory graduate-level marketing texts. Managing Marketing in the 21st Century takes a position on what are better or worse courses of action for marketers and their organisations. |
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Capons' Marketing Framework |
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Capons' Marketing Framework (300 pages) is a shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. |
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Fundamentals of International Business (2nd Edition) |
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Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. Fundamentals of International Business is an introductory international business text for use at the undergraduate level. |
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