About Professor Capon
Wessex Press was formed by Professor Noel Capon for the express purpose of reducing the high price of college textbooks. Professor Capon is one of the world's leading marketing educators and the global leader in key/strategic and global account management.
Specifically, Noel Capon is the R.C. Kopf Professor of International Marketing and former Chair of the Marketing Division at Columbia Business School in New York.
Prior to joining the Columbia faculty in 1979, Professor Capon was on the faculties of the UCLA Graduate School of Management and Harvard Business School. He has also served as a Visiting Professor at INSEAD (Fontainebleau France), the Hong Kong University of Science and Technology, and the China Europe International Business School (CEIBS) (Shanghai). He also holds the position of Distinguished Visiting Professor at Manchester Business School (Great Britain).
Professor Capon's early training was in chemistry; he holds B.Sc. and Ph.D. degrees from University College, London University. He also holds advanced degrees in business administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business Schools (Ph.D.). His publications have appeared in many refereed journals and managerial outlets. He has also written several research and managerial books on marketing, sales, and account management.
Professor Capon is a highly experienced executive educator. He has designed and directed numerous educational programs in marketing and account management for Columbia Business School, other educational institutions, and business organizations globally. He also teaches on Columbia's Executive MBA program and its partner program with London Business School (EMBA Global).






