Executive Education Programs at Columbia Business School, New York

"Managing Strategic Accounts"

Strategic accounts are a company's most valuable asset. The ways in which they are identified, nurtured and cultivated can mean the difference between a successful organization and one that is vainly trying to survive.

This two-day program focuses on how companies should concentrate on their most strategically important accounts. Participants will learn key managerial techniques and approaches that top organizations use to manage and develop these accounts. At the conclusion of this intensive course, participants will have a true understanding of the opportunities available via strategic accounts, and the ability to manage and cultivate a strategic accounts program that uses those opportunities to full advantage.
http://www4.gsb.columbia.edu/execed/programs/detail/10432/Managing+Strategic+Accounts

"Global Account Manager Certification Program"

Columbia Business School joins with Europe’s oldest business school at St. Gallen University, Switzerland, in offering this four-week certification program designed to address an increasingly critical organizational need – the development of global account managers. Spread over several months, participants meet alternately at St Gallen University and Columbia Business School.
Leading global firms view customers as assets and invest in developing those who manage them. The GCP transforms high-potential account managers into true global business leaders, equipping them with the tools to drive growth, profitability and competitive differentiation with key customers.

The GCP's world-class faculty and cutting edge curriculum is unprecedented and unparalleled. The collaborative learning model utilizes C-level executives from leading global firms and innovative subject experts who, together, represent a variety of business approaches offered in compelling, interactive sessions. The emphasis is on practical application of key concepts, focusing on participants specific work challenges en route to mastering the increasingly complex role of the global customer manager.

Participants will return to their firms better able to: Bring solutions that enable customers to grow, differentiate and compete; influence customers' business strategies while also securing mutual profitable growth; and manage the trade off between short-term revenue results and long-term investments in value creation.
http://www4.gsb.columbia.edu/execed/programs/detail/101199/Global+Account+Manager+Certification+Program